The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product “enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns.”

I recently spoke with CEO and co-founder of ExactTarget, Scott Dorsey, quizzing him closely on his actionable success tactics for you to consider using in your own business. Today’s article presents these tactics ‘at-a-glance’ for those of you in a hurry, and if you’d like to linger you can read the interview itself.

ExactTarget’s Actionable Success Tactics:

Send success emails to all employees when the company has a success, great or small. This increases morale, and reminds everyone that their contributions are crucial to the success of the company. Here’s a success email ExactTarget sent around (using their software of course). http://www.webpronews.com/pages/exacttarget.html

>For startups – create a motorboat instead of a battle ship. Make your product affordable to small businesses so you’ll have that which fuels enthusiasm: sales.

>Grow slowly as quickly as you can. New markets provide a wealth of data that patience and analysis turn in to a wealth of profits. In most cases, though, opening markets too quickly brings only short-term gains.

>Be brutally specific about what problem your product solves.

>Share company direction, performance metrics, equity and ownership with your employees.

>Foster strong communication between your tech/production department and sales. Big sales scoreboards help, as well as close proximity between sales and tech (no walls!).